Readers outside the U.S. might not know the UPS advertising slogan of “What Can Brown Do For You?” This often refers to the iconic brown trucks that deliver packages (and the brown uniforms of the employees). One of the challenges…
Yesterday was iPad debut day – the new product was in stores and was supposed to arrive to those who pre-ordered it via UPS. UPS… on a Saturday? Doesn’t that cost a shipper (Apple) more for Saturday? I wonder why…
by Dan Markovitz I took this picture of a UPS truck recently in NYC. (The orange signs say “SAFETY.”) At first I thought, “Great! UPS management cares about safety for its drivers. Terrific!” But then I looked at the signs…
Time to pick on UPS again (see the “UPS” link at the bottom of the post)… Has anyone else seen the UPS “whiteboard” ad (the ones with the annoying long-haired business-casual corporate hippie guy) that’s running during almost every NCAA…
ABC News: UPS Figures Out the ‘Right Way’ to Save Money, Time and Gas “Efficiency is so much a part of the culture at UPS…” UPS has always been known as an Industrial Engineering driven company. Here’s an example of…
For some context, here are my complaints about UPS ads from earlier today and from last year. Thanks to the “create your own whiteboard” feature on the UPS website, I created this Lean Message. Check it out: Click this link…
The UPS Whiteboard. What Can Brown Do For You? These “whiteboard” ads with the guy with the long hair (Mark Fields would be proud!) drawing out logistics concepts on a whiteboard are pretty ubiquitous, especially during news shows and sporting…
There is a TV ad that runs very often on Fox News, CNN, et. al. for UPS. This ad tries to make the argument that UPS can be a competitive advantage. They compare two companies: “You have overseas suppliers, they…
