Following up on my previous posts (here and here) on a recent visit to the Northern California Wine Country, I’m going to share a few more ideas and thoughts based on what I saw during the trip (when I wasn’t tasting wine with my wife). What’s the Right Pricing? As in any industry, a winery should sell at a price the market can bear (prices are determined by the market). Just because you have higher … Continue reading Gemba Wine: A Lean Geek Visits Wineries, Part 3