I'm not one, generally, to worry about consumer privacy with stores and them tracking my purchases. I like that amazon.com keeps a record of my purchases, as they can make recommendations for related items and my shopping history is available to me online. I'm not one to be freaked out about grocery store “discount cards” tracking my purchases, but I do wish (in a way) that they'd just offer lower prices without the cards (as Albertson's is now doing).
In an ideal state, stores would be trustworthy and only do good things with this information — finding ways of better serving the customer (instead of just selling the information for profit).
A good example — another store that tracks my purchases is Sam's Club. I recently received a letter from them that, once again, pointed out that I had purchased food that had been recalled, this time pistachios.
I got a full refund from Sam's Club and, although I had heard about the general salmonella concern about pistachios, I might not have thought about what was already in my pantry.
Thanks, Sam's Club for using my customer data in a proactive and helpful way. Had I bought these at a regular grocery store, even using my discount card, would they have contacted me? I'm guessing not… what's your experience with this?
What do you think? Please scroll down (or click) to post a comment. Or please share the post with your thoughts on LinkedIn – and follow me or connect with me there.
Did you like this post? Make sure you don't miss a post or podcast — Subscribe to get notified about posts via email daily or weekly.
Check out my latest book, The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation:
