Coors New Cold Activated Bottle Campaign uses Chromazoneâ„¢ Chill ‘n' Reveal Ink
Mmmmmm…..beer. I'm not sure if this was really necessary, but here's a good one for 5 PM Friday. Just saw a TV for a gimmicky Coors Light bottle where the mountains on the label turn blue when the beer is properly cold.
I guess this is helpful for people who can't sense temperatures with their fingers, eh?
Happy weekend. Hope you all had good Lean weeks!
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