What Are Your Reasons?

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Seth's Blog: The Reason

A great piece here on Seth Godin's blog. He's primarily a marketing guru, but I thought this was thought-provoking about why things “have always been this way.” It certainly applies in the lean world, we forget sometimes why something is the way it is. Maybe the assumption behind that doesn't exist anymore? His last example is a good example from old manufacturing history as well, check it out.

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Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation. He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean. Mark is also a Senior Advisor to the technology company KaiNexus.

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